Maybe it's cheaper than simply paying for an advert slot?
My Arsenal are currently playing at "The Emirates Stadium" in Islington, North London. Sponsored by the airline of the same name.
The Football League Cup has been sponsored for years, by the betting company Littlewoods, by the Milk Board, by Coca-Cola and now by a bank - The Capital One Cup.
|My seat was kept warm by my brother's bag. |
Supporting Arsenal is a roller coaster of emotion each and every game. We have a billionaire majority shareholder. He doesn't spend much money. His teams are relatively unsuccessful.
As evidenced by his St Louis Rams being ritually slaughtered by the New England Patriots in an NFL game at Wembley on Sunday.
Other clubs have been bought by Russian oligarchs, or Arab oil barons. They've all spent millions and millions, and proved you can actually buy success.